My work in social media has evolved through years of hands-on experience in both nonprofit and community-focused environments. I’ve developed a strong understanding of platform analytics, trend behavior, and audience psychology, which allows me to create content that is intentional, on-brand, and actually connects with people. I specialize in translating mission-driven messages into engaging Reels and TikToks, managing strategic campaigns, and capturing authentic moments that build trust and community. At the core of everything I create is a simple focus: content should feel real, purposeful, and genuinely social.