My passion for social media began during my Introduction to Public Relations course, where I first discovered its transformative impact on the industry. Since then, I’ve built hands-on experience in the social media space, developing skills in interpreting platform analytics, identifying and leveraging trends to reach target audiences, and crafting engaging content in each client’s unique voice. I’ve also gained expertise in filming and editing Reels and TikToks, all while keeping the "social" aspect of social media at the heart of every strategy.